We are looking for an Associate Product Marketing Manager for the Lucktastic app suite. Our incredibly talented team bring sweepstakes to mobile on a massive scale. This position serves as the bridge between production and the larger marketing organization: creative, customer service, in-app marketing, user acquisition, and PR. The associate product marketing manager works with other marketing functions to develop and facilitate event marketing tactics, own an event calendar, and execute these KPI moving campaigns across all platforms: email, push, in-app messaging, social, and Lucktastic Live video streaming.
In this role, you will work alongside the Product Marketing Manager to develop and create compelling and timely events. You will also have input on optimizing targeting, creatives, marketing messages, and team capacity allocation in cooperation with the Product Marketing Marketing on making a truly cross-platform strategy. Our offices are located near Penn Station and Port Authority.
Support the strategic event marketing vision for our existing apps.
Work with PMM to get integrated into the psychology of event-driven gaming.
Integrate into all relevant aspects of the game development process.
Continually evaluate market intelligence, consumer patterns, and the competitive landscape for messaging strategies and insights.
Help manage and execute the creative work process with internal teams/external agencies.
Work with PMMs to develop, update and execute the event and contest calendar across all Lucktastic Mkt platforms.
Work closely with and execute the event contest calendar.
Help drive the sweepstakes initiatives under the guidance of the Product Marketing Manager.
Coordinate and inspire event marketing w/ UA and design teams – and LOVE it!
Bachelor’s degree required, ideally with a degree in Marketing, Communications or Business
1-2 years of performance marketing experience
Mobile/digital industry experience preferred
Must be a data-driven problem solver
Exceptional written, verbal, phone and presentation skills
Requires a strong competitive knowledge of the games market (e.g. past and current game feature sets, title performance, marketing tactics, etc.).
Must have a working knowledge of gaming social platforms (Facebook, Instagram, etc) and how each platform can be leveraged in different scenarios.
Must have experience working on Facebook fan pages, websites, forums, CRM, and search or other online outbound marketing content.
A self-starter with a high level of initiative required
What's in It for You:
Sell a proven product with great track record in revenue and performance
Well-funded start up
Huge potential for growth in creative responsibilities
Solving interesting, complex problems daily
Fun and casual work environment
Cutting edge technology
Environment where innovation is encouraged and your voice is heard